We exist because no one had built this.
The telecom sector is one of the most price-sensitive industries and has never had a dedicated signal layer. PriceSignals.ai is that layer.
To become the leading source of telecom-specific competitor price intelligence, empowering operators to price smarter, convert faster and defend margin with confidence.
When everyone sells the same thing, price becomes the product.
2016
The standard lands
GSMA turns the SIM from plastic into code. For two years, almost nothing happens.
2022
Travel finds the use case
Airalo, Holafly, Nomad. Apple drops the SIM tray in the US. Roaming revenue starts leaking.
2025
The land grab
Hundreds of providers reselling the same wholesale capacity. Coverage stops being a differentiator. Discounting begins.
2026
Everyone is in
Challenger banks. Security companies. Airlines, OTAs, comparison sites. And the carriers, back to defend the roaming line. Nobody holds a moat.
Prices now move daily across hundreds of destinations and dozens of competitors. No spreadsheet survives that.
PriceSignals.ai exists because a market this competitive cannot be priced from memory.
12%
of international travellers have adopted an eSIM. Still early.
70%+
bought from an operator. The carriers are defending.
4.9bn
eSIM smartphone connections forecast by 2030. 55% of all smartphones.
GSMA Intelligence, 2025 Consumer Survey (opens in new tab) and eSIM adoption forecast (opens in new tab)
Serving the world's most competitive telecom markets.
Our deepest coverage is in travel eSIM — the most crowded, fastest-moving corner of telecom pricing. The same engine tracks the wider markets operators defend, from prepaid and postpaid tariffs to broadband bundles.
Europe
EE · Vodafone · O2 · Three · Orange · Deutsche Telekom
Mature 5G, intense MVNO competition, and roaming / travel-SIM substitution pressure.
MENA
e& · STC · Ooredoo · Zain · Mobily
Rapid prepaid-to-postpaid migration and aggressive bundle competition.
Americas
AT&T · T-Mobile · Verizon · Claro · Telcel
Prepaid and MVNO intensity with fast-growing travel eSIM demand.
APAC
Singtel · SoftBank · Airtel · Optus · NTT Docomo
Dense mobile competition and rapid eSIM adoption across key markets.
Representative operators tracked in each region